Confirmed Opt In Email Marketing Myths and Rumors
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A number of web entrepreneurs who are new or even savvy at email marketing fall under the mistaken belief that a confirmed opt in email marketing campaign will lose them subscribers and ultimately sales because of requiring the end-user to confirm via email that he or she really wants to subscribe to the list. The SpamHaus, anti-spam project, defines confirmed opt in(or COI, Verified Opt-In, or Double Opt In) as provided by major email list management companies such as Aweber, as the case where the email recipient has “verifiably confirmed permission for the address to be included on the specified mailing list, by confirming (responding to) the list subscription request verification.” In case you or your company get accused of sending spam, you are legally protected due to the subscription confirmation request being received back from the person that you sent it to who gave you consent for emailing them.
Confirmed Opt In Email Marketing Myths
#1 Confirmed Opt In Email Myth – You Will Lose Subscribers from Your List
The first thing that you’ll notice if you switch to a confirmed opt in email service for your marketing efforts is that a number of the email addresses that you have collected are not deliverable. Many list managers find that without having a confirmed opt in service, their list is between 5 and 20 % invalid. Additionally, there may be fake or bogus sign-ups on your list where someone has used an email address of another to sign up for your mailing that could open you up for spam complaints.
#2 Confirmed Opt In Email Myth – None of My Competitors Use Opt In Marketing, So I’ll Be at a Disadvantage!
Just not true anymore. All niches and businesses have found it beneficial to their business to create a mailing list now-a-days, Confirmed Opt In gives you protection against accusation of spam as well as the highest quality list possible by ensuring the customer really wants to hear from your business or organization over time. Some business owners find that they have to tell their readers how to “Opt In” or to look for the email confirmation in order to subscribe. Many will appreciate the efforts you go through to help guide them to reading your quality information provided in your mailing list. Confirmed Opt In mailing lists can be created through the popular email marketing company Aweber and the following major organizations require you to confirm opt in when subscribing to their mailing lists: Oprah Winfrey, Microsoft, The IRS, CNN, Maxim.com, and Weather.com.
#3 Confirmed Opt In Email Myth – My Business Will Lose Sales Due to Confirmed Opt In!
When you hear other email marketers state this, it is normally based on assumptions and not through individual, specific testing done by the marketer. They typically assume and don’t test and observe. One of the industry giants, Aweber, has found through their own testing that although you lose sheer numbers on your email list when requiring confirmed opt in, the number of sales does not decrease by doing so.
#4 Confirmed Opt In Email Myth – It Costs Too Much Money to Run a Confirmed Opt In Email Marketing Campaign!
Simply not true. If you try a company like Aweber, you can test their confirmed opt in email marketing suite for a month for $1 with no obligation to remain with the company. The price per month after that depends on the size of your list with small lists (less than 500 people) running approximately $19 USD a month. Other products such as PHP Autoresponder will cost you a one time fee that is slightly more money, but good for the advanced email marketer who desires to offer opt in email marketing services.
The biggest benefit to using a confirmed opt-in email list is to ensure all of the subscribers to your list want to be receiving the mail and that your email list does not have subscribers who are “faked” by others.