SEO Tools – 11 Key Word Factors that Affect Search Engine Ranking
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SEO Tools. So, a post/article that I’ve wanted to do for a while is just list the key word / key phrase factors that I’ve read about, experienced, or just are pure ‘tribal knowledge’ on key word factors which affect a freelance article or website’s rankings by the Search Engines. You may or may not have heard of all or some of these. If you have any to contribute, please leave in the comments! The factors listed are more of by category than importance.
SEO Key Word Factors that Affect Search Engine Rankings
#1 SEO Factor – Keywords in the Web Site Title Tag
This is probably one of the most important places you need to have your keywords/phrases. The title tag shouldn’t be more than five to eight words, and you should make sure one of the first two words is a key word.
#2 SEO Factor – Keywords in the URL
Including keywords in your article URL’s that appear throughout the document will help you rank higher in the search engines. If your own blog, setting the link naming conventions to include the blog article name is a must. Many of the freelance article web sites you write for will do this as well.
#3 SEO Factor – Keyword Density in the Text
The Key word / phrase density in your article is another big factor for the Search Engines. This percentage has varied over the last few years, but 1.5-4.5 % is one range you can shoot for and tweak from there.
#4 SEO Factor Keywords in Anchor Text
For inbound article links, you should ensure that the anchor text includes some of your key words or phrases so that the link is seen as being ‘stronger’ by the search engines.
#5 SEO Factor Keywords in Headings
Just another place to make sure you include your article key words and phrases within your website, blog, or freelance article.
#6 SEO Factor Keywords in the Beginning of an Article
Besides having in your title, using your key words or phrases in the introduction paragraph of an article isn’t just a must for SEO, but should be in your thoughts for just making good content for others to read on the Internet!
#7 SEO Factor Keywords in Image <alt> Tags
When Search Engines crawl your content, they can’t see the image, but they can read the text that you include in the Image Alt tag. So, besides being fully compliant with W3C Web Standards, get a SEO bonus for including the Alt text on all pictures that you use!
#8 SEO Factor Keywords in Metatags
Although the importance of Metatags could be debated on how each search engine actually uses them, why not fill them out properly! Many SEO tools on the market now will do this for you…or at least make it easy to do.
#9 SEO Factor Keyword Proximity
Keyword proximity has started to play a larger role in recent years for SEO ranking with the tracking of multiple-word key phrases.
#10 SEO Factor Keyword Dilution
Keyword dillution within an article can negatively impact both the readabililty of your work as well as the SEO. If you are trying to focus on too many words of importance in your work, then you run the risk of losing the reader’s focus!
#11 SEO Factor Keyword Stuffing
Having a Keyword Density that is too large (think 6% or more) runs the risk of having search engines marking your content as spam and overlooking your work.
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3 Comments on this post
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threio said:
Very informative information here that is easy to understand. I am going to bookmark this
page so I can use as a template for posting on a daily basis. thanks
for the great post.April 27th, 2009 at 8:14 am -
Patriotic plates said:
I was in position 3 on both computers for quite sometime but when I checked my positions today, for some reason I feel on to page 7 on my desktop. I am still on page one when I check on my laptop but in position 5. Not sure why there is such a huge difference.
May 16th, 2009 at 2:47 pm -
nick_cvibas said:
May 17th, 2009 at 10:05 am

