SEO Tools – 10 Link Factors that Affect Search Engine Ranking
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SEO Link Factors that Affect Search Engines
SEO Link Factors that Affect Search Engine Rankings
Part 2 on factors that affect the Search Engine Rankings for your freelance article(s) and/or website(s). Just like the Key Word Factors,you may or may not have heard of all or some of these factors. If you have any others that you think are worth sharing, please leave in the comments. The factors are not listed in any particular order in this article.
#1 SEO Factor – Anchor Text of Your Inbound Links
Just like for your outgoing links, you get more credit if the anchor text of sites linking to you are relevant keywords for your website!
#2 SEO Factor – Inbound Links Origin
In addition to the anchor text of the inbound site, the greater the Google Page Rank of the site, the more reputable they are considered, and better for your ranking!
#3 SEO Factor – Links from Similar Web Sites or Blogs
Getting links from the same niche of your website indicates that your site is strong in its area and plays well for getting ranked higher. If you run a tech blog, getting multiple links from sports related blogs may not play so well for you.
#4 SEO Factor – Age of Inbound Links
You get more credit for the links coming in to your site being older. Especially with the current trend of Google looking to combat sites going for high PR on the speed of building links, this will become more and more of a factor.
#5 SEO Factor – Number of Backlinks
The more quality backlinks you have the better. Age and anchor text matter for all. Getting one site link with a decent PR is always better than a bunch of PR 0 site links of potentially un-reputable site owners.
#6 SEO Factor – Anchor Text of Internal Links
Although not as big of a factor as the anchor text of external links, it still gets measured as a factor so why not make your internal link’s anchor text be the keywords of the article!
#7 SEO Factor – Context Around Your Anchor Text
This is becoming more and more of a factor as we migrate towards a more ‘Semantic Web.’ Just make sure that you put up good, quality content and link from key phrases that make sense in the context of the article!
#8 SEO Factor – Outgoing Links to Link Farms or Other “Spammy” Sites
Linking out to a bad neighbor can adversely impact your performance with the search engines. Always make it a practice to check the sites you link to and remove those that appear to be going ‘bad’ or ‘Spammy’!
#9 SEO Factor – Too Many Outgoing Links on One Page
Google has not like pages that have had more than 100 links to other sites on them. Be careful how many you permit on each page of your site!
#10 SEO Factor – The Number of Outgoing Links on a Page Linking to Your Site
Basically, the fewer the better for your website! If you’re on a site that has over 100 links and you are one of them it could look like you are being friendly with “Spammy” sites, and you could inadvertently get yourself penalized!
That’s about it. If you know of any other SEO Factors related to linking to or getting links to your website that I haven’t listed (there are more), please include in the comments!
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